Posts Written OnApril 07, 2009

Debating Wine Store Sales: Selling by Geography vs. Selling by Variety

By Evan Dawson, Finger Lakes Correspondent In an innocuous Facebook status update, Finger Lakes Wine Country's Morgen McLaughlin asked this question: "Would New York wines sell better if stores merchandised by varietals instead of regions?" The question engendered a quick burst of responses. My initial thought was that the answer is yes, but I admit I haven't thought much about it.  What do you think? I answered in the affirmative because I see so many wine stores that have turned New York wines into the quiet pariah of the retail world, shoved unceremoniously into the corner. Many wine store owners…