Posts Written OnAugust 01, 2012

The Bizarre Tale of Why the Government Opposes Honest Labeling — and how Fox Run’s New Wine was Born


Imagine, for a moment, that McDonald’s was no longer allowed to sell French Fries because, by using the term “Fries,” the government decided that McDonald’s was luring people to over-eat and get fat. Nevermind the fact that the potatoes are, in fact, fried. Honest labeling is simply too alluring for customers. Penalizing them for honest labeling — wouldn’t that be ridiculous? So now try to imagine how the team at Fox Run Vineyards felt when the TTB rejected their chosen name for a new wine. That wine, a fortified white wine, was going to be called “Fortified No. 3.” That…