At their core, Kickstarter campaigns are about two things — garnering attention and getting funding for whatever project it is that you’re undertaking. By most any measure, Southold Farm + Cellar‘s campaign in early 2013 was a success on both counts, well exceeding its monetary goal and resulting in nearly a dozen articles in various publications — including the Wall Street Journal. The campaigns message, distilled down for and by today’s soundbite media culture became “We’re doing weird grapes because merlot and chardonnay are boring.” Regan Meador, who co-owns the winery with his wife Carey and makes the wines, is partly…
Southold Farm + Cellar Isn’t Really About Weird Grapes
