Italian wines are challenging to really get to know. Different regions have different label conventions…and sometimes I find it difficult to decipher them at all. This wine (picture is on it’s way), isn’t like that. No doubt to attract New World drinkers, Sfida 2003 Rosso offers a simple label that tells you right away what is in the bottle…a blend of Primitivo (60%), Sangiovese (20%), and Cabernet Sauvignon (20%). I like trying interesting red blends, and at this price ($9 at Stew Leonard’s), I just couldn’t say no.