For a variety of reasons, I don't read nearly as many wine blogs as I used to. For one, there are seemingly dozens of new wine blogs popping up very month. There are the good, the bad and the ugly of course, so not all of them make it into my daily or weekly rotation.

But, some of those good ones force their way into my Google Reader.

Wine Conscience, created by Megan Witherspoon (who happens to be the wife of Anything Wine's John Witherspoon) is one such blog.

Megan, whose family owns a small winery in Virginia, is both a wine lover and a self-proclaimed tree hugger. Her new blog brings the two together in brilliant fashion.

Check it out and add it to your RSS reader.

I'll be highlighting other new blogs about once a week. How I'll make time to read even the best newbies is beyond me. But it'll be worth it.