In this video I allow two people to tell us. Deb Whiting of Red Newt Bistro is, no surprise, intimately involved. But you'll also hear from a member of the bounty who is not a board member or big name in the industry, just a guy from the Rochester area explaining how he benefits by being involved.

The cost is cheap. You can become a member for $25, which means that just about anyone is eligible. The idea is to make the locavore movement open to all. That remains a challenge, so check the video for more. I think the FLCB is still struggling with making sure the community understand why it exists and what it's about, but that seems to be improving.

Oh, and the dinner was wonderful. You can check out the menu right here.