By Evan Dawson, Managing Editor The book about why wine is important is going to end up taking its place among the most important wine books ever written. Beauty, according to the brilliant importer and writer Terry Theise, is what we're ultimately seeking in life. Start there. Everything else is exposition. And the beauty in Theise's prose is his refusal to be ashamed or embarrassed by genuine emotion.  This is no insignificant point. If you're a man, you can probably think of many times in your life where you fought tears because revealing a soft spot would have been seen…