Villa Bellangelo’s Christopher Missick has put together a kind of book that’s uncommon: a marketing document designed to boost his company’s brand, but also a historical document grounded in valuable research. This is a new age of marketing; 30-second television ads and newspaper spots are not bringing the return on investment like they once did. Companies are not just creating ads; they’re creating content, and it starts with explaining the company’s values. For example, today on Hulu, Chipotle launches its own four-episode miniseries called Farmed and Dangerous. Chipotle hired Ray Wise, a veteran character actor, to lead the show, and…
A Sense of History: Bellangelo’s Book is a Unique Marketing Effort
