Wine should be expensive — and by “expensive” I mean it should pay for its own existence. Wine, as you well know, takes a long time to grow, a long time to make, a long time to brand, and a long time to sell. When overly-powerful retail-market forces press suppliers to roll back price points that natural competition drives off the last scant profits that may exist for that producer. When distributors mandate ever-increasing contributions to marketing from the producer, usually in the form of actual cash discounts, or dedicated sales representatives, there is very little left for the producer…
Wine Should Be Expensive. Seriously.
