Posts Written OnSeptember 18, 2008

Please join me in welcoming Melissa Dobson as LENNDEVOURS’ newest contributor. You may know Melissa from her blog Family, Love, Wine, but I know her as a wine lover and aspiring PR consultant who is based in the Finger Lakes. Since moving to the Finger Lakes with her husband, she has become passionate about the emerging wine region and has jumped in to become an additional ambassador for the local wine industry. Her PR experience includes a stint at Deutsch, Inc. in Manhattan on PR teams that included Samuel Adams Beer, 7UP PLUS and Snapple. While in New York City,…

When I first got the press release announcing the International Riesling Foundation’s (IRF) newly proposed Riesling Taste Profile, I didn’t give it much thought. It seemed a bit frivolous to me. Just another act of oenological masturbation — only satisfying or useful for one or a small group of people. I dismissed it really. But then I started seeing more and more coverage of it. Sure, the stories read an awful lot like the press release I got, but I’m still left asking "What is the point?" The concept is simple enough and on the surface it makes some sense.…