By Lenn Thompson

For the most part, New York wineries have been slow to full adopt blogging and social media as a way to reach their customers and the press. More are dipping their toes in the pool every day, but I don't think anyone has embraced it in the way Martha Clara Vineyards has.

Sure, the JuanMaker series is a bit silly, but it does reflect their belief that wine needn't be serious all the time. It should be fun too.

What has caught my attention of late is the work they are putting into a new harvest-focused blog with almost-daily videos. Check it out, and if you're on Twitter, make sure you're following their winery account, as well as winemaker and assistant winemaker.