Posts Written OnSeptember 11, 2012

For most of its 234 year history, the Genesee Brewing Company remained a closed book to the people of Rochester, New York — an imposing, mostly corrugated metal structure on St. Paul Street from which trucks laden with beer would issue forth, but into which only brewery workers would go. No tours, no brewery store, just a Wonka-esque factory on the hill. The brewery’s recent purchaser, venture capital firm KPS, saw value in issuing golden tickets. They tore down the dilapidated original brewhouse and renovated an adjoining building into The Tap House visitors’ center, complete with small-batch brewery, museum and…