When Morgen McLaughlin announced she was leaving her position as president of Finger Lakes Wine Country back in April, a void was created in regional marketing. McLaughlin became Executive Director of the Santa Barbara County Vintner’s Association in southern California. Her work had made a wide and powerful impact; more Finger Lakes wines were being reviewed by writers and critics. More conversations about the Finger Lakes region were happening on social media. The number of articles about the Finger Lakes region written in tourism magazines and newspapers across the country spiked, at least in part thanks to McLaughlin’s efforts. In short, McLaughlin…
Finger Lakes Wine Country’s New President Has Difficult Task
