Creating and building a successful brand is difficult in any industry. Building and nurturing a successful wine brand in a region without an established regional identity or reputation is even harder. When Ami Opisso, general manager at Lieb Cellars in Mattituck, and the new ownership team took over what was then known as Lieb Family Cellars in 2013, they had an even more challenging situation. They had to revitalize a somewhat established brand and decide where they would take it, and the company, in the future. They’ve pulled it off — perhaps better than any rebrand I can remember on…
Posts Tagged“Ami Opisso”
5 Questions with… Ami Opisso, Lieb Cellars
The New York Cork Report is back on the North Fork of Long Island for this edition of our “5 Questions With…” series. We recently had a virtual sit down with Ami Opisso, North Fork native and General Manager of Lieb Cellars. Opisso, a former city dweller living a fast paced life in New York City and Chicago working in advertising and marketing, made the brave jump into wine leaving her six figure salary behind for a small hourly tasting room job, something many of our readers (myself included) likely daydream about but are unwilling to risk themselves. Ami spent the…